IDEO questions

Where is IDEO?
Palo Alto, California

Who is the founder?
IDEO was formed in 1991 by a merger of three established design firms: David Kelley Design (founded by David Kelley, who is also a professor at Stanford University), ID Two (founded by Britain's Bill Moggridge), and Matrix Product Design (founded by Mike Nuttall).

Who is on the team, what are the roles?
There is a very diverse group of people on the team, but they don't have specific roles for the most part.

What is the deep dive process?
Ideo's process of brainstorming...a sort of deep immersion into the problem at hand.

What are the rules (montra) written on the walls around?

-- think of your product in terms of verbs rather than nouns.
-- concentrate on one conversation at a time
-- stay focused
-- encourage wild ideas
-- go for quantity (no editing)
-- be visual (visual words or sketch)
-- defer judgment (no stopping to say that isn't going to work, isn't a good idea...)
-- build on the ideas of others


How can this process work in your major? (it can work in every major).

Since this is specifically an Industrial Design process I believe it is a good one to model after. I believe the method of brainstorming is the most important aspect.